Tiktok channel development consultancy

Similar to Meta’s advertising functionalities, TikTok’s ads manager also lets you:

Assign daily or lifetime budgets

Define audience based on demographics, interests, and more

Construct and target “Custom Audiences” and their “Lookalike” equivalents

Organize ads within specific groups and campaigns

Exploring the 7 Different TikTok Ad Types

There are several effective ways to advertise on TikTok, depending on who you are trying to reach out to.

Here are the best TikTok Ad types you can consider for your marketing strategy:

1. In-feed Ads

In-feed ads are designed to integrate seamlessly into users’ feeds on the ‘For You’ page, allowing interactions like liking, commenting, and sharing. These ads come in two distinct formats: Single Image and Carousel Ads, each serving unique marketing goals.

Single Image Ads: These display one image, ideal for conveying focused, clear messages. They require high-quality images and concise text, coupled with a clear call-to-action (CTA) button, directing users to a specified destination, enhancing traffic and conversions.

It’s crucial to:

Utilize high-quality and engaging visuals

Maintain clarity and conciseness in the accompanying text

Ensure the CTA is conspicuous and comprehensible

Keep the ad’s duration ideally between 9-15 seconds

In-feed ads are exceptionally effective for reaching actively engaged users, generating substantial engagement rates, and are a potent tool for amplifying brand awareness and facilitating downloads.

2. TopView Ads

TopView Ads, with their 60-second duration, are a daily feature for your target audience on TikTok, typically being the initial ad a user encounters upon logging in.

TopView TikTok ads empower brands to craft immersive, full-screen experiences, enabling the narration of engaging stories and yielding enhanced results.

How are these ads beneficial?

These ads are optimal for forging an emotional connection with viewers and spurring action. They serve as versatile tools, whether the goal is to introduce a new product or service, highlight a sale or event, or simply elevate brand awareness.

When designing a TopView ad, it’s essential to:

Employ high-quality footage and visuals

Develop an engaging and coherent story

Incorporate a compelling call to action

By adhering to these considerations, TopView Ads can effectively captivate the audience and drive meaningful interactions and brand recognition.

Carousel Ads: These allow multiple images or videos in a single ad, suitable for showcasing a range of products or conveying a story. Each slide can have its own CTA, offering a multifaceted approach to user engagement. Engaging visuals and compelling text are crucial to retain user attention.

Also, similar to other videos found on the For You Page, In-Feed Ads can be quickly scrolled past or skipped. Your audience will only give you around 2-3 seconds of their attention before they move on. Hence, content needs to be succinct and captivating.

Want to construct an in-feed ad?

3. Branded Effects

Branded Effects on TikTok serve as a dynamic tool for brands aiming to enhance customer engagement. These personalized filters, which can persist for up to 10 days, are a unique way to capture viewer attention, as exemplified by Colgate’s effective use of branded effects.

These effects often incorporate the brand’s logo or trademark, acting as a promotional medium for products or services. They are designed to be striking and to resonate with the viewers, offering different options.

These include:

Static Overlays: These are graphics positioned over the video, usually in a corner, serving to promote a brand or product and can provide links to more information.

Branded Hashtags: These include the brand’s name or logo and are utilized to promote campaigns or products, being searchable by viewers.

Branded Stickers: Similar to hashtags, these graphics can be integrated into videos to promote a brand or product and can link to additional information.